Telfar - Bid The Runway
Telfar transforms the exclusivity of the runway into a live, participatory experience where everyone has a chance to own the moment. By livestreaming the NYFW show on TikTok and auctioning each look in real time, the campaign turns fashion week from something people watch from the outside into something they can actively be part of, bringing the brand’s “Not for you, for everyone” philosophy to life.
2026
Art Direction, Branding, Graphic Design
ONE School New York Corhot, Client: Telfar
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